Friday, 30 January 2015

Research of LOgo

Research of Logo









Mazda Motor Corporation is a Japanese automobile manufacturing compuny, established as the Toyo Cork Kogyo Co. by Jujiro Matsuda, in 1920. Mazda logo has gone through five changes, in terms of dimension, resolution, shape and colour; the current logo has been abiding since 1997.

Shape of the mazda Logo:
The 'M' in the Mazda logo is stylish, forming the shape of streched wings. the wings seem to portray that the company is futuristic and knows where its destination lies. 

Colour of the Mazda Logo:
The blue and silver shades in the Mazda logo depict the calm.

Font of the Mazda logo:
The font used in the current Mazda logo is "AS Automaton", which was a creation of Derek Vogelpohl.

The Mazda logo projects a sleek and concrete sensation that all Mazda products posses. The vibrant round figure denotes company's eagerness to stretch its wings as it moves into the 21st century.